Approx Cost:
$25.00 case study trip plus $50.00 Young Enterprise costs.
Technology Requirements:
A laptop is essential for this course
Entry Recommendations:

Students are expected to have completed BUS201, ACC201, ECO201, AGB201. Alternatively they can discuss their suitability with the HOLA.

Course Outline:

Students are expected to demonstrate understanding of the following business knowledge, concepts, and content:

  • Quality management (significance of quality management to a business, costs and benefits of quality control, quality assurance, total quality management, Kaizen and quality circles).
  • Innovation (risks and opportunities of innovation, including intellectual property management, product and process innovation, corporate cultures and strategies encouraging innovation).
  • Change management (why a change management process is necessary, resistance to change, costs and benefits of change management strategies).
  • Business strategy (mission statement, corporate objectives, SMART aims).
  • Marketing audit (existing marketing activities, BOSTON matrix).
  • Market research (size, market share, targets, segments).
  • Market analysis/strategy (Porters Five Forces model, SWOT, marketing mix ANSOFF matrix)
  • Sales forecasting.
  • Marketing budgets.
  • Contingency planning.
  • Implementation and monitoring.
  • Thoroughly develop a business pitch to highlight the innovative aspects of the activity and present the business case.
  • Engage in consultation with specialist advisors in relation to the innovative, sustainable and ethical aspects of the business activity.
  • Comprehensively evaluate the business activity against desired economic, social, cultural (including ethical) and environmental outcomes using an analytical tool such as thequadruple bottom line.

There are 3 external credits and15 internal credits.

Where Does It Lead:

Tertiary Commerce degree.

For further information see:
Mrs K Wissel.