Approx Cost:
$25.00 case study trip plus $50.00 Young Enterprise costs, plus $15 workbook
Technology Requirements:
A laptop is essential for this course
Entry Recommendations:

Students are expected to have studied BUS201, or ACC201, or ECO201, or AGB201. Alternatively they can discuss their suitability with the HOLA.

Course Outline:

Students have the opportunity to unleash their inner entrepreneur and experience the start-up world first-hand with the support of the Young Enterprise Scheme (YES). Each YES company creates their own product or service and brings this to market during the year. Students will experience many dimensions of business including completing a business pitch, finance documents, marketing their product, designing their production process and creating sales channels. This is accompanied by a marketing plan internally where students need to analyse the market and develop a plan to suit the current climate.  Group work is a large component of these two internals.

The external focuses on internal factors such as quality management, innovation and change management and how these relate to a business. We examine a range of case studies, complete a field trip, and have guest speakers for this topic.

Assessment:

There are 4 external credits and 15 internal credits

Where Does It Lead:

Tertiary Commerce degree.

Owning your own business

For further information see:
Ms Horgan